Most HVAC companies throw money at marketing with no strategy. We build data-driven PPC marketing campaigns that fill your schedule with qualified service calls and installations — predictably, month after month.
We accept a limited number of new HVAC clients each month to ensure quality.
HVAC marketing is seasonal, competitive, and requires a specialist approach. A generalist agency will burn your budget. You need a marketing partner that understands heating and cooling demand cycles.
HVAC demand follows the weather. We build marketing campaigns that scale budgets with seasonal demand — aggressive during summer AC rush and winter heating season, strategic during shoulder months.
Not all HVAC leads are equal. We structure your marketing to prioritize high-value installations and replacements over $99 tune-up seekers — maximizing your revenue per lead.
Your customers come from within your service radius. We build hyperlocal marketing campaigns that target homeowners and businesses in your exact coverage area — down to the zip code level.
A clear, four-step process from marketing strategy call to booked service calls. No long contracts. No confusing jargon. Just results you can measure.
We audit your current marketing and Google Ads setup (or start fresh), review your HVAC services, and build a data-driven marketing plan for your market.
Custom PPC marketing campaigns built for your specific HVAC services and territory. Conversion tracking, landing pages, and call tracking — all configured from day one.
Ads go live within 7 days. We monitor daily, adjust bids, refine targeting, and eliminate wasted spend so your cost per case drops month over month.
Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new territories, and grow your HVAC business predictably.
From AC installation to commercial HVAC contracts — we've run marketing campaigns for HVAC companies and know which strategies actually convert to booked jobs.
Central air, ductless, system upgrades
Furnace install, repair, heat pump systems
Tune-ups, service agreements, seasonal prep
Duct cleaning, purifiers, humidity control
Rooftop units, building systems, tenant fit-out
24/7 emergency AC and heating repair
Builder partnerships, spec homes, multi-unit
Air source, ground source, hybrid systems
Most HVAC companies we audit are wasting 40-60% of their marketing budget on irrelevant clicks, broad match keywords, and poor landing pages. HVAC PPC marketing requires precision — not just budget.
We fix the fundamentals first, then scale what's working. The result: more service calls, more installations, and a predictable pipeline of HVAC jobs every season.
See how we've helped HVAC companies dramatically improve their Google Ads performance — more service calls, lower costs, better jobs.
A multi-location HVAC company was running separate ad accounts for each location with no unified strategy. Marketing spend was inconsistent, some locations overspent while others were invisible online.
Consolidated into a single, territory-aware campaign structure with location-specific ad copy and landing pages. Built seasonal budget automation that allocates spend based on weather data and historical demand.
All 3 locations now generate consistent leads year-round. Total lead volume up 95% with cost per lead down 31%. Seasonal budget automation eliminated the feast-or-famine cycle.
A newly-launched HVAC company had zero online presence and no referral network. They needed a marketing strategy that could generate leads from day one without waiting months for SEO or word-of-mouth.
Built a complete PPC marketing funnel: Google Ads for immediate leads, Local Services Ads for trust signals, and service-specific landing pages optimized for conversions. Added call tracking and CRM integration for full attribution.
Went from zero to 35+ service calls per month within 60 days. By month 4, Google Ads was generating 80% of all new business. Cost per lead stabilized at $42 with a 6.2x ROAS on installations.
Real feedback from HVAC companies who trust Bark with their PPC marketing.
"Their seasonal marketing strategy changed everything. Our summer AC campaigns and winter heating campaigns now run like clockwork. No more scrambling when the weather changes."
"We were paying for clicks on 'HVAC jobs', 'HVAC technician salary', and 'DIY AC repair.' The audit showed us exactly where the money was going. Fixed it in week one."
"Started my HVAC business two years ago and Bark built our entire marketing engine. Google Ads generates most of our work now. Best investment I've made in the business."
We'll review your current setup and share 3–5 actionable ways to improve performance — no contracts, no obligations, no jargon.
If you include your Google Ads Account ID, we'll send a request for read-only access via our manager account. Prefer an email first? No problem — we're happy to reach out before requesting access.
Once you accept the link, we'll get started. Don't worry — it's view-only, so no changes will be made.
You'll receive your full audit report by email within 7 working days.
Takes less than 2 minutes to fill out.
Bark was founded by Richard Kliskey and Jake Young — two senior Google Ads strategists with over 18 years of combined experience and hundreds of accounts managed across legal, ecommerce, and lead gen.
After years inside agencies where junior staff ran senior accounts and clients paid for overhead instead of results, we built something different.
Bark delivers high-performance Google Ads management powered by custom automation and senior-level strategy — without the inflated fees, long contracts, or account managers who've never run a campaign.
Your campaigns are managed by the founders — not handed to a junior learning on your budget.
Month-to-month. We keep clients because we deliver results, not because they're locked in.
Custom automation handles the grunt work. Strategic decisions are made by people who understand your business.
You own your account. You see every change. No black boxes, no hidden fees, no surprises.
Our fees are significantly lower than traditional agencies because we've cut the overhead — no account managers, no bloated teams, no office costs passed on to you. You pay for strategy, automation, and results.
Every plan includes:
Optional add-ons:
For context: Most agencies charge $1,500–$5,000/month for the same service. We charge less because our model is built on automation and senior expertise — not layers of staff and overhead.
We work differently from traditional agencies — and that's by design. Instead of billing you for weekly status calls and account manager overhead, we put that budget into what actually moves the needle: campaign optimization, automation, and results.
Here's how it works:
This model keeps our fees significantly lower than traditional agencies while delivering better results — because you're paying for performance, not meetings.
Every day without a proper PPC marketing strategy is a day other HVAC companies are booking the jobs that should be yours. Book a free 30-minute strategy call — we'll show you exactly where your marketing is leaking money and how to fix it.
We only onboard 3 new HVAC marketing clients per month to ensure every account gets senior-level attention.
30 minutes. No obligation. Real answers.
